Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is PetLuxe GbR, Wichertstraße 42, 10439 Berlin, Germany, Tel.: 017670593666, email: shop@petluxe.de. The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (eg orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: ​​in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

3.1 Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and displaying the online shop on the basis of a processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the case of the transmission of data to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection is available on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those of Shopify mentioned above only takes place within the scope communicated below.

3.2 Fastly
On our website we use a so-called Content Delivery Network ("CDN") from the technology service provider Fastly Inc., 475 Brannan St. #300, San Francisco, CA 94107, USA ("Fastly"). A content delivery network is an online service that is used to deliver large media files in particular (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the Internet. Using Fastly's Content Delivery Network helps us to optimize our website's loading speeds.
Processing is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in providing our website securely and efficiently, and improving the stability and functionality of our website. For more information, see Fastly's privacy policy at: https://www.fastly.com/privacy

4) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​to an individual extent. Persistent cookies are automatically deleted after a specified period, which can vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Article 6 (1) (b) GDPR either for the execution of the contract, in accordance with Article 6 (1) (a) GDPR in the event that consent has been given or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

5.1 When contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted once your request has been processed. This is the case if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.

5.2 WhatsApp Business

We offer visitors to our website the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this we use the so-called "Business Version" of WhatsApp.

If you contact us via WhatsApp on the occasion of a specific transaction (e.g. an order placed), we will save and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Article 6 Paragraph 1 lit. b. DSGVO for processing and answering your request. On the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address or e-mail address) in order to be able to assign your request to a specific transaction.

If you use our WhatsApp contact for general inquiries (e.g. about the range of services, availability or our website), we will save and use the mobile phone number you use on WhatsApp and - if provided - your first and last name in accordance with Art. 6 Para. 1 lit . f GDPR on the basis of our legitimate interest in the efficient and timely provision of the desired information.

Your data will always only be used to answer your request via WhatsApp. A disclosure to third parties does not occur.

Please note that WhatsApp Business has access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Facebook Inc. in the USA. To operate our WhatsApp business account, we use a mobile end device whose address book only stores the WhatsApp contact data of those users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book, when using the app on their device for the first time, by accepting the WhatsApp terms of use in the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 Paragraph 1 lit. a GDPR has consented. A transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp as well as your rights in this regard and setting options for protecting your privacy can be found in WhatsApp's data protection information: https://www.whatsapp.com/legal/?eea=1# privacy policy

6) Data processing when opening a customer account and for contract processing

In accordance with Article 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or open a customer account. Which data is collected can be seen from the respective input forms. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been completed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or have reserved the right to further data use permitted by law on our part would.

7) Use of Customer Data for Direct Marketing

7.1 - Newsletter dispatch via MailChimp
Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp .com/), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked on. With the help of the web beacons, Mailchimp automatically creates general, non-personal statistics about the reaction behavior to newsletter campaigns. On the basis of our legitimate interest in the statistical evaluation of the newsletter campaigns to optimize advertising communication and better alignment with recipient interests, the web beacons also collect data on the respective newsletter recipient (e-mail address, Time of retrieval, IP address, browser type and operating system) and used. This data allows an individual conclusion to be drawn about the newsletter recipient and is processed by Mailchimp to automatically generate statistics that show whether a specific recipient has opened a newsletter message.
If you want to deactivate the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
MailChimp can also use this data in accordance with Article 6 (1) (f) GDPR itself due to its own legitimate interest in the needs-based design and optimization of the service and for market research purposes, for example to determine which countries the recipients come from. However, MailChimp does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement (“Data Processing Agreement”) with MailChimp based on the standard contractual clauses of the European Commission in order to enable the transmission of your personal data to MailChimp. If you are interested, this data processing contract can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/
You can view MailChimp's privacy policy here:
https://mailchimp.com/legal/privacy/

7.2 Goods Availability Notification by Email

If we offer the option of informing you by e-mail about the time of availability for selected items that are temporarily unavailable in our online shop, you can register for our e-mail notification service for product availability. If you register for our email notification service for product availability, we will send you a one-time email message about the availability of the item you have selected. The only mandatory information for sending this notification is your e-mail address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email asking you to click on a link to confirm that you wish to receive such notification.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6 (1) (a) GDPR. When you register for our e-mail notification service for the availability of goods, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration to prevent possible misuse of your e-mail address at a later date to be able to understand. The data collected by us when you register for our e-mail notification service for the availability of goods is used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the e-mail notification service for the availability of goods at any time by sending a message to the person responsible mentioned above. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data that goes beyond this, which is permitted by law and about which we will inform you in this declaration .

8) Data processing for order processing

8.1 To process your order, we work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institute as part of the payment process, provided this is necessary for the payment process. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Article 6 (1) (b) GDPR.

8.2 Use of payment service providers (payment services)

- Amazon Pay
If you select the "Amazon Pay" payment method, the payment will be processed via the payment service provider Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we will pass on the information you provided during the ordering process together with the Pass on information about your order in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent that it is necessary for this. You can find more information about the data protection provisions of Amazon Payments at the following Internet address: https://pay.amazon.com/de/help/201751600
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the "Apple Pay" function of your device running iOS, watchOS or macOS by debiting a payment card stored with "Apple Pay". Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to release a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provide during the ordering process, along with the information about your order, will be sent to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment details. After payment is made, Apple will send your device account number and a transaction-specific dynamic security code to the originating website to confirm payment success.
If personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.
Apple retains anonymized transaction information, including approximate purchase amount, date and time, and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
You can find further information on data protection with Apple Pay at the following Internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you decide to use the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment will be processed using the “Google Pay” application on your device with at least Android 4.4 ("KitKat") operated mobile device with an NFC function by debiting a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To release a payment via Google Pay of more than €25, you must first unlock your mobile device using the verification measure set up (e.g. face recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provide during the ordering process together with the information about your order will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the source website, which is used to verify that the payment has been made. This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a uniquely valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of payment stored with Google Pay.
If personal data is processed in the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.
Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photographs you included with the transaction, the name and email addresses of the seller and buyer, or of the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and functional maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.
The Google Pay Terms of Use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
If a Klarna payment service is selected, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the payment to be processed, your personal data (first and last name, street, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data relating to the order are collected (e.g. invoice amount, item, type of delivery) to Klarna for the purpose of identity and creditworthiness checks, provided that you have expressly consented to this in accordance with Article 6 (1) (a) GDPR as part of the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
-Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22- 24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). As far as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we send the information you provided during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. For more information about Shopify Payments' privacy policy, visit the following web address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
- RIGHT AWAY
If you select the "SOFORT" payment method, payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 Paragraph 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection regulations at the following Internet address: https://www.klarna.com/sofort/datenschutz.

9) Online Marketing

Facebook Pixel for creating Custom Audiences (with Cookie Consent Tool)
The so-called "Facebook pixel" of the social network Facebook is used within our online offer, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us, which is played on Facebook, the URL of our linked page is added by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
The data processing associated with the use of the Facebook pixel will only take place if you have given your express consent in accordance with Article 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the tick next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated on the website.

10) Retargeting/ remarketing/ referral advertising

tik tok pixels
This website uses the "TikTok Pixel", a tracking technology of the "TikTok" social network from TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland ("TikTok").
With the help of cookies (small text files that are stored on the end device used), information about surfing behavior on our website is collected in pseudonymised form, transmitted to TikTok, stored there and evaluated in order to then enable the display of interest-based and personalized product recommendations on TikTok. The object of the information collected and processed in pseudonymised form is basically the device ID, the device type, time stamp, the operating system used and the IP address. The information can be assigned to the person of the user with the help of further information that TikTok has stored about the user, for example due to the ownership of an account on the social network "TikTok". TikTok can also combine the information collected via the pixel with other information that TikTok has collected via other websites and/or in connection with the use of the "TikTok" social network, and thus create pseudonymised usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
The TikTok Pixel also allows us to understand the effectiveness of advertisements on TikTok. If the user is redirected from an ad on TikTok to pages of this website and the cookies have not yet expired, the pixel records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, product page views). When such an action is carried out, your browser sends an HTTP request to the TikTok server via the TikTok pixel from the cookie, with which certain information about the action is transmitted. Through this transmission, TikTok can create statistics about the usage behavior on our website after forwarding a TikTok ad, which we use to optimize our offer.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, the TikTok pixel will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with TikTok for the use of the TikTok Pixel, which obliges TikTok to protect the data of our site visitors and not to pass it on to third parties. TikTok generally transmits the information collected outside of the European Economic Area and relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
Further information on TikTok's data protection regulations can be found here: https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE

11) Site Functionalities

11.1 Instagram plugin as a Shariff solution
Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”).
In order to increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins, but only integrated into the page using an HTML link. This type of integration ensures that when you visit a page on our website that contains such buttons, no connection to the Instagram servers is established. If you click on the button, a new browser window opens and calls up the Instagram page, on which you can interact with the plugins there (possibly after entering your login data).
The purpose and scope of the data collection and the further processing and use of the data by Instagram as well as your rights in this regard and setting options for protecting your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

11.2 Shopsync for Shopify

This website uses the Shopify app "Shopsync" from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.
With the help of ShopSync, the "Mailchimp" newsletter service is synchronized with our Shopify account in such a way that updates in Mailchimp email lists (such as a completed opt-out by a newsletter recipient) are also automatically stored on Shopify and on the other hand New contact data generated by contracts concluded on Shopify are automatically transferred to the Mailchimp email lists.

In the first case, data is processed in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising addressees and the efficient observance of legally significant status changes.

In the second case, the user's first and last name, address and e-mail address together with transaction-related information are only recorded on the basis of the user's express consent in accordance with Article 6 (1) (a) GDPR after a contract has been concluded on Shopify for inclusion in the Mailchimp list (purchase amount, time and date of purchase) transferred to Mailchimp by ShopSync.

Data transferred in this way is not stored or retained by ShopSync after synchronization. All information synced between Shopify and Mailchimp is transmitted over Secure Socket Layer (SSL) technology, and all information transmitted remains encrypted during the sync process.

The synchronization process requires information to be transmitted over a secure connection to servers hosted by Amazon Web Services in the United States.

Further data protection information about ShopSync can be found here: https://shopsync.io/privacy-policy

12) Tools and Miscellaneous

12.1 - DATEV
We use the cloud-based accounting software from DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg (“DATEV”).
DATEV processes incoming and outgoing invoices and, if necessary, our company's bank transactions in order to automatically record invoices, match them to transactions and create financial accounting from them in a partially automated process.
If personal data is also processed here, the processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
More information about DATEV, the automated processing of data and the data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/

12.2 Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies that require consent and cookie-based applications. The "Cookie-Consent-Tool" is displayed to users when the page is accessed in the form of an interactive user interface, on which consent can be given for certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.
Another legal basis for processing is Art. 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie content tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

  • Right to information in accordance with Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data was or will be disclosed, the planned Storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if they were not collected from you by us, Existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed which guarantees pursuant to Art. 46 GDPR when forwarding your data to D third countries exist;
  • Right to rectification in accordance with Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;
  • Right to deletion in accordance with Art. 17 GDPR: You have the right to request the deletion of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is checked, if you refuse to delete your data due to inadmissible data processing and instead Request restriction of the processing of your data if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;
  • Right to information according to Art. 19 DSGVO: If you have asserted the right to correction, deletion or restriction of processing against the person responsible, he is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or Restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to data transferability in accordance with Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible, insofar as this is technically feasible;
  • Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation;
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have - without prejudice to any other administrative or judicial remedy - the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS IN OUR PREVIOUS LEGITIMATE INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Article 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can provide compelling reasons worthy of protection for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection under Article 21 Paragraph 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Represented by the IT law firm